22and.blue

22and.blue is a one-stop creative shop that needed a bold and visual identity that reflected the brands strive for effortless balance in all their interactions and creative output.

The name pulls upon the powerful number of 22 in Greek Theory Numerology combined with the perfectly blended blue that sparked its inspiration.

The circle symbolizes wholeness and timelessness in all that we create.
The smaller circle, placed at the 22nd hour on the clock, not only signifies renewal but also nods to the significance of the year 2022—a symbolic foundation year for the business.