Rue Gilt Groupe
Rue La La the e-commerce site and mobile app specializes in flash sales. The website curates boutiques daily for its exclusive members to find top brands at exceptional prices. I led a team of designers responsible for creating enticing digital marketing tools to support lead fashion, beauty, footwear, accessories, and home categories.
Role: Art Direction and Lead Design
Rue La La x Lexus
Rue La La constantly looking to bring new shopping experiences to its loyal members. My role was concepting and designing the marketing tools for this 360 campaign partnership with Lexus. I worked with a copywriter to craft a story-driven experience that supported apparel, home, and accessories. I wanted the creative to reflect the lifestyle he/she/they would be living if owning the 2019 Lexus UX.
Rue’s Fall Checklist
Rue La La launches editorial campaigns each season that features the latest fashion trends. I art directed and designed the marketing tools from start to finish for this campaign. (mobile app, landing page, emails, and social).
Rue La La x HelloFresh
In partnership with one of the largest meal-kit providers. I designed and collaborated with the marketing teams to execute this enhanced shopping experience for members.
Video Campaigns
This was a brand experiment using motion for campaigns to see if featuring animation on the app could be a more compelling way to feature different brands and promotions. Teams saw a 3-5% increase in click through rate for the various campaign tests.