I’m a Boston based creative who’s turning up the volume as the Art Director at Bose. I’m focused on crafting brand experiences through thoughtful storytelling and design. Whether it’s earbuds, headphones, or speakers, I help shape the way sound is both heard and seen.

You could say I swapped laces for some good bass. Previously, I was the Senior Art Director at Reebok where my focus was redefining the user experience for Reebok.com, managing global campaign creation and development, leading the creative guidelines for US market, and rebranding the visual identity for Reebok’s loyalty program.

Away from the computer, I’m out and about with with my little-baguette corgi Basil. Yep, she is an active loaf. So far, she is a pro on the paddle-board. When not doing my dog-dad duties, I am relaxing in my kitchen baking up a storm of Chinese pastries.

To put it quick, I am baking my way through the recipe book Mooncakes & Milk Bread by Kristina Cho. Maybe in the near future, Chin Bakery might be open and serving anyone that’s hungry. Dogs and Hungry stomachs always welcome!