My Experience:

Art Director at Reebok
(Promoted from Design Manager)
Oct 2018 - Current

  • Lead a team of 8+, responsible for the creative direction for global marketing campaigns across e-commerce, wholesale & retail OOH, CRM, and social (paid and organic)

  • Concept, direct campaign photoshoots for brand photography and videos

  • Improving the user experience for Reebok.com and email platforms under new brand direction

  • Drive creative process improvements, stakeholder input, and timeline delivery for creative briefs from concept to execution

  • Created the first digital styleguide to streamline the brand vision and ensure creative consistency across global partners and external agencies

  • Lead the creative direction for Reebok’s loyalty program from start to finish in under a year while partnering with the Director of Loyalty to help reposition the program ahead of its competitors

Co-Founder Art Director at 22and.blue Creative Agency
July 2021 - June 2024

  • Leading concept and development for brand creative, advertisement, and digital marketing for B2C and B2B brands

Senior Designer at Rue Gilt Groupe (Promoted from Designer)
July 2025 - Oct 2018

  • Led a team of 7 designers, spearheading initiatives across fashion, home, and flash sales categories. This drove up to 80% of Rue La La’s annual sales

  • Worked with Executive Creative Director and Associate Creative Director to ensure brand vision was executed across all marketing campaigns

  • Elevated typography and layout designs for onsite experiences and videos which contributed to increased conversion rate to 1.2% for mobile app purchases

Graphic Designer at Cresa
May 2014 - Oct 2015

  • Developed business marketing toolkits and pitch decks, contributing to increased new client portfolios

  • Mentored designers on elevating strong typography and designed layouts for marketing tools

  • Increased the Twitter following by 178% from start date

Graphic Designer at BR Creative Agency
Oct 2013 - Oct 2015

  • Concepted and designed OOH advertising, social, and branding for clients

Graphic Designer at TJX Companies (Hired by Creative Circle)
Jan 2014 - May 2014

  • Concepted and designed commercial collateral for high-traffic brick-and-mortar stores, email

    campaigns, and social media assets for HomeGoods brand team

  • Collaborated with the Creative Director and Associate Creative Director to develop design concepts for seasonal HomeGoods campaigns

Junior Designer at Innerworkings
June 2012 - May 2013

  • Designed store-packaging, posters, flyers, apparel graphics, and digital ads

  • Worked on top-priority creative team tasks for production

Services + Skills:

  • Creative Direction

  • Art Direction

  • Graphic Design

  • Branding & Identity

  • Digital Marketing