Reebok x Pump

Bringing a lookbook series inspired by the outerverse new Pump footwear for the Asia markets.

The Pump series featured the new styles for Instapump Fury, Furylite 95, and Hyperium Sandal. I worked closely with Reebok Asia’s global partners on the creative concept from start to finish for multiple collection drops. These series convey the futuristic bold inspiration of the footwear collections.

Role: Art Direction & Design
Client: Reebok Asia

Content & Experience

It was exciting to design the onsite content in the Asia Pacific web platform. It was crucial that the landing page incorporated a mixture of education, style inspiration, and shopping seamlessly. This was the experience of the initial launch for the first series in the Japan market. Each drop had a similar look and feel but allowed differentiation to compliment the product throughout the year.