Reebok x Pump

Role: Art Direction

Client: Reebok Asia

Reebok stands on more than just it’s sneakers. This campaign highlighted the simple fact that Reebok moves with you across all facets of life.

In a day and age where consumers care about comfort and versatility in what they wear, I leaned into the movement of dance to capture the fluidity and adaptability of Reebok’s premium apparel line. Whatever the day brings, we’ve got you covered.

Everyday fitness favorites should really feel like nothing at all. Here’s the campaign born from that concept.