Rue La La
From your new favorite go-to handbag to your next DIY date night Rue La La has the finest picks for every person at affordable prices.
Rue La La the e-commerce, flash sale website curates boutique experiences for its exclusive members to find top brands at exceptional prices. I led a team of designers responsible for creating digital marketing collateral to support top fashion, beauty, shoes, and home categories.
Role: Art Direction & Design
Client: Rue Gilt Groupe
Lead Boutiques
Rue La la Partnerships
These projects I saw it through from concept to execution, art directing and designing.
Video Campaigns
This was a brand experiment using motion for campaigns to see if featuring animation on the app could be a more compelling way to feature different brands and promotions. Teams saw a 3-5% increase in click through rate for the various campaign tests.