What We’re Made of Matters
Developing a design system to differentiate Reebok’s sustainability push for recycled and plant based products.
As a brand Reebok always strives to be better and I developed the visual direction for the brand’s first sustainability product lines. Partnering with product and marketing teams we were able to construct a new reality where the natural materials come to life. Because what Reebok’s products are made of matters in this world.
Role: Art Direction & Design
Client: Reebok
The Elements as a Campaign
After the visual identity for each element was finalized it was time to apply them across the website, social, & out-of-home product campaign experiences. Every shoe that features one of these new sustainable materials will be identified, down the road, with its corresponding image.
The Elements We’re Working With
Bloom Algae
Castor Bean Oil
Natural Rubber
Eucalyptus Bark
Recycled Polyester
We put all the best ingredients into a blender to create a powerful smoothie? Yes, you heard right! When your shoes become to worn to wear, you’ll know they are perfectly tenderized and ready to create new life.
The Process
We explored many different elemental concepts before reaching the final design.
Composition & Color
Pencil Tests
Material Render Explorations
[REE]CYCLED
Reebok’s first footwear and apparel collection made from recycled polyester featured rich imagery and videos to highlight the reconstruction of threads. Each activation was paired with threads to highlight reused polyester with color and dynamic movement.
[REE]GROW
Floatride was the inception for Reebok’s plant-based performance shoe line - the first of its kind in the market. The campaign leaned into the natural materials but showcasing the performance. Because no compromises were made to better the world.
