UNLOCKED Week
The first loyalty program campaign to drive engagement and brand love for a week full of exclusive member specials.
A celebration of exclusive product drops, offers and partner experiences to honor Reebok’s most loyal members. In collaboration with brand marketing and loyalty teams Reebok was able to create the first blockbuster loyalty experience.
Role: Art Direction & Design
Client: Reebok
Increasing Loyalty
In a joined team effort Reebok saw a 62% lift in sales revenue from the week long campaign activation. The loyalty program acquired 98.8K new members during the tease and launch phases of the campaign. With a week long of diverse full-price product assortment Reebok saw an increase in full price sales by 58% in revenue shared globally.
